Product Copy Templates

This internal draft page stores the product page copy and catalogue structure rules for Central Vet Midwater. Use it when cleaning products before launch.

Core product data to capture for every product

Brand
Product name
Variant size / quantity: kg, g, ml, tablets, capsules, chews, pipettes, collars, pack size, single item or multi-pack
Species: dog, cat, puppy, kitten, senior pet where relevant
Condition / need: tick and flea, deworming, skin and coat, digestive, joint, urinary, dental, weight, recovery, senior support, everyday care
Product type: food, supplement, shampoo, spray, toy, collar, lead, bed, bowl, litter, grooming, accessory
How to buy: add to cart, choose local delivery or in-store collection, or WhatsApp for help
In-store only note: for prescription food and pharmaceutical products
SEO title and SEO description

Universal product title format

Brand + product name + key variant size / quantity

Examples: Ultra Pet Optiwoof Puppy 8kg, Purl Freshness Spray 200ml, NexGard Chew 10–25kg 1 Pack, Royal Canin Kitten 2kg.

Variant rules

Where the same product is available in different sizes, colours, pack quantities, flavours or weight bands, keep it as one Shopify product with variants instead of separate duplicate products.

Use variants for

Size: 1kg, 2kg, 4kg, 8kg, small, medium, large
Weight band: 2–4kg, 4–10kg, 10–25kg, 25–50kg
Quantity: 1 tablet, 3 pack, 6 pack, 30 capsules, 60 capsules
Volume: 100ml, 150ml, 200ml, 250ml, 500ml
Colour: especially toys, collars, leads, beds and bowls
Flavour: chicken, beef, fish, lamb where relevant

Variant option examples

Colour: Blue / Pink / Red / Black / Grey
Size: Small / Medium / Large
Pack size: Single / 3 Pack / 6 Pack
Weight band: Small Dog / Medium Dog / Large Dog, or exact kg range
Volume: 200ml / 500ml

When to keep separate products

Keep products separate only when the item has a different formula, function, species, product line or major use case. Example: puppy food and adult food should usually remain separate; blue and red versions of the same collar should usually be variants.

Template 1: Pet food / everyday diets

Title

Brand + product name + life stage/species + size. Example: Montego Karoo Adult Dog Food 8kg.

Short intro

A clear one-sentence explanation of who the food is for.

Best for

Dog/cat/puppy/kitten/senior + everyday nutrition, life stage or specific feeding need.

Why we recommend it

Simple vet-shop-friendly product guidance without exaggerated medical claims.

Size / quantity

State the exact bag/tin/pack size: kg, g, cans, pouches, trays or multi-pack.

How to buy

Add to cart, choose local delivery or in-store collection, or WhatsApp for help choosing the correct food.

Template 2: Prescription diets / in-store only

Important: Prescription diets and pharmaceutical products are handled in-store only and may require veterinary approval or consultation history.

Fields

Title: Brand + prescription diet name + species/life stage + size
Short intro: cautious explanation of the diet category
Best for: pets requiring veterinary dietary guidance
Size / quantity: kg, g, tins, pouches or pack count
How to buy: WhatsApp or visit in-store

Template 3: Tick, flea, deworming and parasite products

Title

Brand + product name + species/weight band + pack size. Example: NexGard Chew 10–25kg 1 Pack.

Important details

Include species, weight band, pack size, dose count and whether team guidance is recommended.

Size / quantity

State kg weight range, number of tablets/chews/pipettes/collars, ml if liquid, and pack count.

Template 4: Supplements / condition support

Title

Brand + product name + function/condition + size. Example: Nutribound Recovery Support 150ml.

Best for

Digestive support, joint support, skin and coat, recovery, senior pets, weight support or urinary support.

Size / quantity

State ml, g, tablet count, capsule count, chew count, tub size or bottle size.

Template 5: Accessories, toys, grooming and general products

Title

Brand + product name + product type. Put colour/size as variants where possible.

Best for

Comfort, grooming, play, walking, feeding, bedding or everyday pet care.

Product details

Include size, colour, material, ml, g, pack count or measurements where available.

Variant handling

For toys, collars, leads, beds and bowls, combine the same product into one listing and use variants for colour and size.

SEO structure

SEO title

Product name | Central Vet Midwater

SEO description

Shop [product] from Central Vet Midwater in Middelburg. Local delivery and in-store collection available. Ask our team for product guidance.

Recommended tags for catalogue cleanup

Use consistent tags so smart collections work properly: Dog, Cat, Puppy, Kitten, Senior, Food, Prescription Diet, Tick & Flea, Deworming, Skin & Coat, Digestive, Joint, Dental, Weight, Urinary, Recovery, Supplement, Shampoo, Spray, Toy, Collar, Lead, Bed, Bowl, Litter, Vet Recommended, Repeat, Monthly, New Arrival, Special.